Blogging isn’t just a simple matter of writing essays and informative articles, hoping that someone someday would come across your website. If you want to attract attention and increase your website traffic, you must get serious about blogging.
That means researching your target audience, creating content that intrigues them, and, perhaps most importantly, developing a specific writing style that speaks to them.
Few have as distinctive writing styles as Seth Godin, so if you want to blog like a pro, you might want to start looking up to him.
Here are a few tips on how to blog like Seth Godin and increase your readership.
Why blog like Seth Godin?
Seth Godin is one of the top marketing experts of the past couple of decades. He’s a famous author who’s published over 20 books, including “The Purple Cow,” “The Dip”, and “Tribes,” and he’s a successful entrepreneur and motivational speaker.
His blog, aptly named Seth’s Blog, has over a million subscribers, many of whom visit the site daily for news and updates.
Some of the main topics he writes about include marketing, personal development, the importance of taking risks, and more. Despite the complexity of these topics, the blog still attracts people from all walks of life.
So, taking inspiration from Seth’s Blog, you could learn how to attract wider audiences and share your expertise.
How to blog like Seth Godin
No one can blog exactly like Seth Godin, but you can come close. Here’s how to make your blog posts as impactful as Seth’s.
Always have that “big idea”
Your audience research can tell you what topics are currently popular or what keywords you should use to increase your visibility on search engines. However, that’s not enough for an impactful blog post.
Each post you create needs to have a purpose. You need to know exactly why you’re writing it, how you want to present it to your audience, and how they can benefit from it. You need to have that “big idea” and share it with the world.
Blog every day
When you visit Seth’s Blog, the first thing you’ll notice is that there’s a new post almost every day. Whether it’s a workday or weekend, a big holiday, or an important event – there’s always a new blog post.
By consistently blogging every day, you’ll achieve two things. First, you’ll ensure that you meet your current readers’ expectations. Second, you’ll resonate with any new site visitors that come to you that day and encourage them to visit you again.
After all, few people will return to a blog if they see that the last post was published months ago.
Write in simple language
Your blog’s niche could be highly complex, and that’s still no excuse to use high-end jargon that no one will understand.
While you don’t want to treat your audience like inexperienced children, you also don’t want to drive them away with lengthy, confusing posts that look like they’re taken right out of a scientific paper.
Keep things clear and concise using simple language that everyone can understand.
Ask important questions
As frightening as it may be being “the first” at something, you’ll never go far with your blog unless you dare to take risks and ask important questions that other bloggers in your niche might shy away from.
Don’t be afraid to encourage your readers to ask questions, dig deeper into controversial topics, express their true opinions, and start conversations.
Share important stories
Some bloggers prefer to remain objective and lighthearted. While that can certainly help them avoid controversy, it will never help them rise to the top.
So, if you want to follow in Seth’s footsteps, you must have the courage to share important stories, be emotional, and speak your mind. Share stories that will move your audiences, inspire them, and make them think.
Use the blog to share and collect ideas
Finally, you’ll want to use your blog to engage others, share and collect ideas and start conversations.
Use your comment section to join discussions, examine others’ insights, explore different points of view, and learn from both your readers and other bloggers.
You’ll never be all-knowing, so keep learning and keep gathering insights from others.
Are you ready to start blogging like Seth Godin?
Creating a personal blog can be done so quickly. You need to choose a name for your blog first. It’s one of the most important steps when starting a new blog.
Recommended tool:
After choosing your domain name, you need to decide on a blogging platform and a web hosting provider.
For all new bloggers, we recommend self-hosted WordPress.org and Bluehost, a company that powers over 2 million websites worldwide. You will get a free domain name when you sign up with them, and if you don’t like their services, they offer a 30-day money-back guarantee.
Conclusion
Blogging like Seth Godin isn’t easy, but with a bit of trial and error, some creative thinking, and dedication, you can make it work.
Examine Seth’s Blog, scrutinize it, and use it to your advantage.
